Virgin Bingo’s latest television campaign is packing em in

Tuesday, October 25, 2011 : RICARDO RIDES AGAIN IN LATEST INTERNET BINGO ADVERT
 
Virgin Bingo's latest television campaign is packing 'em in
 
Virgin Bingo, a subsidiary of online gaming company, Virgin Games, has launched a new nationwide television advertising campaign in the UK, again featuring the now well-known character Ricardo Jalapeno.
 
The campaign is scheduled to run through to November 18 and supports a generous bonus promotion.
 
Craig Perrott, bingo acquisition manager, commented: “Our new Virgin Bingo welcome bonus ensures that we are now offering our players a competitive and industry leading sign up offer. Since going live at the start of October we have seen an immediate and dramatic impact on our registration numbers and active player rates. The supporting TV campaign has helped drive acquisition across all channels and we are expecting more great results in November and beyond.”