12/04/2012 :  SOCCER ROULETTE INTRODUCED BY BETRADER
 
New incident-based betting product will keep live betting punters engaged
 
Sports and betting data provider Betrader has released a new, incident-based betting product branded Soccer Roulette to enable sports betting operators to further diversify their offerings to increase player engagement and entertainment.
 
Soccer Roulette prompts players to predict the next on-field incident to occur within a 90-second window during a live football match. Punters are given over 40 chances to bet on a selection of 19 key match incidents, including a goal, yellow card, or penalty.
 
The incidents are placed on a roulette table, with players given the opportunity to think strategically about which event they believe will happen next, and therefore which event they wish to bet on.
 
The new offering features real-money betting and immediate payouts,and links odds directly to a betting slip and bookmaker’s account. The hosted product is easy to integrate in any existing or new website and is fully customisable, claims Betrader.
 
“Soccer Roulette is an unprecedented new live betting product that combines the instant turnover potential of a casino game with all the excitement and drama of a live sporting event," says Carsten Koerl, group chief executive officer of parent Sportradar.
 
"Casino bettors will immediately be comfortable with the authentic design and feel of Soccer Roulette, whilst sportsbook punters will identify with the fast pace and nuances of soccer. Therefore, Soccer Roulette can bridge the gap between sportsbook and casino to generate a lucrative new revenue stream."