Posted 2/18/11 : Signage sponsorship upgraded to Jersey sponsorship until 2013
Sportingbet Australia have extended and upgraded its sponsorship of the Australian National Rugby League (NRL) Club, Brisbane Bronco's.
The sponsorship which is said to be the biggest financial commitment to a NRL club by a sports wagering company in Australian history, will see Sportingbet's name appear on the top back panel of the Brisbane Bronco's playing jersey for the next three years.
Sportingbet is an approved betting provider to the NRL which includes an integrity agreement as well as contributing financially to the NRL.
Sportingbet Australia CEO Michael Sullivan said : "Sports betting, and NRL in particular, is a major growth area and this is the perfect way for Sportingbet to promote our brand and contribute back to Rugby League at the same time."