Posted 2/27/11 : Canadian entrepreneur joins sports data provider
 
The Canadian sports data technology company, Bet Smart Media, has announced the involvement in the company of Canadian entrepreneur and XE.com CEO, Steven Dengler.
 
Dengler’s association with Bet Smart includes a private equity investment and a role as director, with a start date currently being discussed by the two parties.
 
The move gives Bet Smart Media access to growth capital and the expertise of a seasoned Canadian Internet executive who co-founded XE.com and has supervised its meteoric rise as one of the Internet’s top currency conversion sites and the 360th most popular site online.
 
Bet Smart Media’s offer of a directorship coincides with a private investment in the company, the details of which have not yet been disclosed. The investment proceeds will be used to continue developing and marketing sports statistics applications that align with the company’s vision of making sports data easy to use for everyone.
 
Jesse Learmonth, President and cofounder of Bet Smart Media said Dengler’s involvement comes at a time when Bet Smart Media is closing a number of B2B partnerships to distribute its software.
 
“Steve’s involvement has helped open a number of doors for us and we look forward to what his involvement means for our future,” he said.