Al Murray the Pub Landlord franchise

12/10/2012 : MERRY PUB LANDLORD AN ONLINE GAMBLING HIT
 
JPM Interactive uses comedic talent to enhance new AWP game
 
Online gambling games developer, JPM Interactive, is pleased with the initial UK response to its first online release under the new Al Murray the Pub Landlord franchise.
 
The first game in a series themed on the popular beer-swilling English comedian Al Murray has been well received, proof that the online version of an originally terrestrial AWP game is just as popular with the punters.
 
Al Murray’s Golden Game debuted on internet casino site Bet365 recently and will shortly be introduced on a variety of sports betting and global gaming sites. This release coincides with the popular comedian’s sell-out tour ‘The Only way is Epic.'
 
Andrew Davies, md of JPM Interactive, says that Al Murray’s Golden Game is the first in a new generation of online games, providing a high level of player engagement.
 
“Al Murray’s Golden Game is much more than the standard offering of a themed game endorsed by a celebrity," Davies said this week.
 
"Through the use of sound bites and catchphrases recorded by the comedian himself, our game designers have created a player experience which feels like an encounter with Al Murray himself.
 
“The addition of Al Murray’s banter to the mix adds a potent and appealing dimension."
 
The new online game is a three reel multi-stake game with five win lines. It incorporates two hi/lo cash gamble ladders, bonuses and a ‘Beer Money’ top feature. For added player appeal, Al Murray’s Golden Game can be enjoyed with both screens in view, or just the currently active screen which will automatically scroll up or down into view as necessary.