Thursday May 2, 2013 : AMAYA GAMING AND ARISTOCRAT IN INTERNET GAMBLING DEAL
Aristocrat partners with Amaya subsidiary Ongame Poker in the emerging U.S. online gaming market
The Montreal-based online gambling group Amaya Gaming and Aussie gambling content provider Aristocrat announced a deal Thursday that will see Aristocrat offering the Ongame poker network platform – an Amaya subsidiary – to Aristocrat's U.S. customers through Aristocrat's nLive online gaming platform.
Ongame has added many features for recreational players tailored for the U.S. market, an Amaya spokesman said this week. Recent new products include Strobe, a new fast-fold poker format; Instant Rewards, an achievement and player incentive engine; and Hyperspace, in-client player communication.
Ongame poker also has full mobile support for both iOS and Android, including tablets, and iPads.
Aristocrat's nLive solution offers land-based operators a turnkey solution for providing their players with an online gaming system.
Operators can immediately start to offer play-for-fun games, which give players the chance to sample casino table games, multiplayer games and Aristocrat's online slots when they're not in the venue. As soon as necessary regulatory approvals have been put in place, the operator can switch from play-for-fun poker to real money poker.
"We are delighted to partner with Ongame to offer online poker on the nLive platform," said Atul Bali, president of Aristocrat Americas. "This aligns perfectly with our strategy of bringing our wagering, free play and social platform, while integrating both Aristocrat and leading third-party content as part of the nLive offering."
"Aristocrat and Amaya share a common vision of integrating land-based gaming with online gaming," said David Baazov, CEO of Amaya Gaming Group Inc. "Integrating our online poker offering into the Aristocrat nLive platform opens up a wide range of new opportunities in the United States. This is a strategic relationship in the most promising market in the world."