Wednesday June 13, 2012 : ARISTOCRAT TECH AND SHUFFLEMASTER TO PARTNER ON POKER
Recent acquisition Ongame is about to be deployed to enhance the nLive offering.
Australian games content developer Aristocrat Technologies is continuing to pursue online gambling opportunities in the United States with a new partnership agreement with Shuffle Master, the company announced Tuesday.
Shuffle Master's recent internet poker acquisition Ongame Network Limited will be an important element in the deal, which brings together Aristocrat's nLive iGaming platform with the Ongame internet poker solution.
Under the agreement, Aristocrat will make available to its casino customers Ongame's poker content to further enhance the more than 30 proprietary games already included in the nLive package.
The addition of the Ongame product will provide operators with another solution, in that it will allow them to access and share in a larger liquidity pool and network.
Aristocrat's Vice President of Systems Sales and Marketing Kelly Shaw said, "We already created one of the best online gaming solutions in nLive, and now we want to further enhance the product by giving operators the ability to access and offer to their players Ongame's premier poker content."
Shaw continued, "Today both Aristocrat and Bally Technologies have agreed to offer Ongame as one of their preferred poker solutions. We have already begun work on integrating the Ongame poker solution into our nLive platform, and it is our intent to offer customers the opportunity to participate in a combined liquidity pool that will be beneficial to their customers and to the operators themselves."
"Deals such as this are part of our strategy for Ongame upon our closing of the [Ongame] acquisition, and we are very excited that they are starting these integration opportunities prior to our integrating Ongame into the Shuffle Master family," said Gavin Isaacs, CEO of Shuffle Master.
Aristocrat's innovative nLive is a comprehensive, turnkey solution that empowers casinos to take their brand to players online. nLive sites are branded to the casino, not to Aristocrat, so the casino's players can extend their experience with the property brand.
Adding to the power of the nLive casino is nLiveLink, which links a casino's online casino to its land-based CMS via Aristocrat's Oasis 360 casino management system. nLiveLink is the first online-to-CMS convergent system to launch in the U.S., capturing customers online and registering them in a land-based property's Oasis 360 system.
Ongame's global network includes more than 25 of the e-gaming industry's strongest brands and operators and has up to 45,000 concurrent players at peak hours. The online poker network operates in regulated iGaming markets, including France, Italy, Denmark and Spain.