BETWAY THE LATEST ONLINE BOOKIE TO BECOME A B.H.A. AUTHORIZED BETTING PARTNER
Online operator signs three year agreement with British Horse racing Authority.
Online gambling operator Betway has become the latest bookmaking firm to agree to voluntary payments over the next three years to the British Horse racing Authority in return for accreditation as an Authorized Betting Partner.
The benefits of becoming an ABP include the ability to negotiate sponsorship or commercial marketing rights; access to discussions with racing regarding fixture criteria; preferential pricing structures with media rights holders; and access to WiFi services.
Betway’s current flagship sponsorship is the Betway Queen Mother Champion Chase at the Cheltenham Festival. Other major racing sponsorships in the firm’s portfolio include the Betway Chester Cup, Betway Yorkshire Cup and Betway Great Voltigeur Stakes.
The company also supports racing via its Betway Insider blog which features exclusive perspectives and analysis from leading jockeys Richard Johnson, Davy Russell and Silvestre De Sousa.
Anthony Werkman, marketing director at Betway, said in a statement Thursday:
“Betway have been a passionate supporter of British racing since 2014 and we have been engaged in positive discussions with the BHA for the past few months. We have some exciting opportunities we are exploring throughout the racing calendar and look forward to announcing our sponsorship portfolio for 2017 and beyond shortly.”
Nick Rust, chief executive of the British Horse racing Authority added:
“We’re delighted to welcome Betway as an Authorized Betting Partner of British racing. They are one of the fastest growing betting companies within the British market and already sponsor a number of major races.
“We are grateful to them for joining the growing number of leading remote operators who recognize the importance and mutual benefit that a partnership approach between racing and betting can bring to the sport.
“Their contribution to British racing between now and the implementation of the Levy replacement will be an invaluable one at what is a critical time for the sport, and all the more appreciated as it is made in a completely voluntary environment where offshore operators are not required by law to pay statutory Levy.
“British racing will work with Betway to recognize their contribution to the sport by ensuring they receive all of the benefits available to our Authorized Betting Partners.”