Sunday July 11,2015 : DANISH ONLINE BINGO FIRMS IN MERGER
Online bingo and casino operator Dansk Underholdning acquires rival brand Balletbingo.dk.
Two of the top online bingo operators in Denmark, Dansk Underholdning and Balletbingo.dk, have inked a merger deal that will see the latter integrated into the Dansk Underholdning stable under a Danish licence.
Dansk Underholdning chief exec Peter Eugen Clause said this week that the merger significantly strengthens the combined group, making it the market leader in Denmark.
“The Danish market is attractive and with more regulation expected, for instance Bingo as a paid product, we are now in a perfect situation to take advantage of future market changes,” he observed.
Balletbingo founder Bent Danholm said that both companies were strong, profitable and healthy, but there are obvious synergies to harvest by creating one large group.
Dansk Underholdning is set to upgrade from a GTech platform with IGT games to a new platform, details of which will be made public in due course, a company spokesman revealed.