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Bally and iSoftBet in Game Deal

Tuesday June 18,2013 : BALLY INKS A GAMES AGREEMENT WITH iSOFTBET

Deal will help US company to penetrate European online gambling market

In its second online gambling deal in a week, US casino equipment and content supplier Bally Technologies has signed a partnership with European online gambling software developer iSoftBet which will assist Bally in penetrating the European market.

iSoftBet serves a number of online gambling operators with its portfolio of over 400 games. Through the agreement with the company, Bally will provide European players with popular video slot content and HTML5 mobile games.

"We have been very successful at creating exciting and compelling products for our land-based customers,” said Bally Technologies’ Interactive senior director of sales Tony Plaskow. “Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games.”

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