02/23/2012 : US GAMBLING GIANT BUYS CHILI GAMING
Another internet enterprise snapped up by Bally Technologies
US gambling giant Bally Technologies, already noticeable in the online gambling market for its recent acquisitions and clear ambitions in the space, has acquired Chiligaming, which it sees as an asset in its development of business-to-business i-gaming solutions.
The agreement to acquire Chiligaming Limited’s B2B internet gaming platform will enable casino operators to choose a quality product for wager-based and play-for-free applications, a Bally spokesman said this week, noting that the acquisition of Chiligaming provides open architecture B2B integration for poker, social, sports wagering, bingo, casino, and table-game providers
“This acquisition provides an open, cloud-based platform for Bally Technologies to offer an integrated traditional and online casino solution to operators worldwide,” said John Connelly, vice president of Business Development at Bally Technologies.
“Equally as important, Bally Technologies has also obtained an experienced team of industry veterans from within the online gaming industry, which will help our customers optimize their use of this platform.”
“I’m very proud of this agreement between our two companies,” said Alexandre Dreyfus, chief executive officer and founder of Chiligaming. “We are excited to develop our technology, knowledge, and experience with Bally to bring the best value for land-based casinos.”
A significant value of Bally’s new i-gaming platform solution is that Bally Systems customers will have integration with their Bally slot-management and casino-management systems, as well as the Bally Business Intelligence solution – giving casinos a single view of their patrons and powerful, enterprise-wide analytics.
“This flexible i-gaming platform will enable casino operators to leverage their land-based gaming operations with a unified view of players’ trends and behaviours,” Connelly said. “The ability to perform multi-channel promotions, bonusing, and player-tracking across Bally’s mobile, online, and traditional platforms is now a reality.”
Bryan Kelly, Bally’s senior vice president of technology, said: “The design of our i-gaming platform is cloud-based, open, and interoperable, which means that our casino customers will have the ability to choose best-of-breed poker, slot, and table products to use in conjunction with the platform, while having a deep integration with our proven Bally land-based systems.”
The acquisition of Chiligaming’s i-gaming platform follows Bally’s recent purchase of a Remote Gaming Server (RGS) for online integration of Bally’s deep library of proven casino-gaming content; the formation of a new Bally Interactive division; and its 2011 acquisition of MacroView Labs, the casino industry’s largest provider of custom mobile apps and mobile websites.