Monday, September 26, 2011 : Acquisition unites two UK games companies to extend content to new entertainment venues
Scientific Games Corporation has announced the completion of its acquisition of UK gaming content and machine supplier Barcrest Group Limited.
Barcrest, formerly an IGT company, will be integrated into Scientific Games’ wholly owned UK subsidiaries, The Global Draw and Games Media, which supply, operate and service over 29,000 gaming terminals globally. Barcrest had an installed base of over 5,000 terminals as of June 30, 2011.
The acquisition of Barcrest will extend the company’s reach to new licensed betting offices and pub locations, as well as complementary venues, such as bingo halls and other gaming centres, a spokesman said.
Ian Timmis, CEO of The Global Draw and Games Media commented: “By combining our content with Barcrest’s, delivering it through networks and offering operational and service support, we expect to offer our customers significantly enhanced products and services.”
The acquisition will also expand The Global Draw and Games Media’s international reach by providing access to the video lottery industry in Italy and the Czech Republic, he added.
Additionally, Barcrest provides an existing base of business in interactive gaming, where game content is currently available through internet, mobile and other digital delivery channels.