Monday June 18, 2012 : BET-AT-HOME EXTENDS FOOTBALL CLUB SPONSORSHIP
Premium partner of Bundesliga Football Club until 2014
BetClic Everest Group brand Bet-At-Home has signed a two-season extension to its Schalke 04 Bundesliga Football Club sponsorship.
Schalke 04 has secured its place in the next UEFA Champions League, affording Bet-At-Home high profile exposure and advertising opportunities.
Under the terms of the deal, the brand will remain the Gelsenkirchen-based soccer team's premium partner until June 2014.
“With our brand we have worked for many years with the best sports clubs in Europe and FC Schalke 04, as one of the biggest football clubs in Germany, is a very attractive club for an international company like Bet-At-Home.com. This past year has shown that we are ideally suited to each other because we can use our collective creativity. In future, FC Schalke 04 will become even more important in all of our communications across Europe,” said Klaus Gruber, sponsorship manager for Bet-At-Home.com.
Alexander Jobst, marketing director for FC Schalke 04, added: “From the perspective of FC Schalke 04, we also appreciate our future involvement in the Europe-wide advertising campaigns from Bet-At-Home.com. It shows the emotional significance that our club has.”