Friday May 25, 2012 : FRENCH OPEN TV SPONSORSHIP FOR BET365
 
Bookmaker extends ITV relationship
 
The French Open Tennis Tournament has found a new broadcast sponsor in UK bookmaker Bet365.
 
Bet365 will sponsor ITV's coverage of the 2012 15-day tournament giving ITV1 and ITV4 viewers 150 hours of tennis.
 
Successful negotiations on the deal were undertaken by ITV Commercial, Drummond Central and Republic of Media and comprises Bet365 sponsorship idents throughout the tournament developed by creative agency Drummond Central.
 
The deal extends bet365's relationship with ITV where it sponsored Emmerdale earlier this year.