Bet365 Leads Italian Sports Betting Market

New numbers show Brit operator holds over a third of the Euro 970 million market.
Stoke, UK-headquartered gambling group Bet365 led the Italian sports betting market in the first quarter of 2016 according to official numbers released last week, claiming over a third of the Euro 970 million market with revenues of Euro 346.2 million…Euro 244.9 million ahead of its nearest rival, Eurobet and even further ahead of William Hill's Euro 75.9 million for the quarter.
The rest of the operator packed trailed behind, with Sisal on Euro 71.3 million; SNAI-Cogetech at Euro 68.4 million; Lottomatica Euro 50.4 million; Paddy Power Euro 45.2 million; Bwin Euro 44 million; GoldBet Euro 33 million and Unibet Euro13.8 million.
Bet365's market-leading average pay-out ratio of 94.8 percent goes some way to explain why it has done so well, with Unibet the closest to it on 93.5 percent followed by Will Hill on 93 percent. At the bottom of the ladder on this metric was SNAI-Cogetech on 86 percent.
Online sports betting revenue was again up year-on-year at Euro 47.2 million – an increase of 11 percent, but the betting exchange vertical impressed the most with a 40 percent y-o-y rise to Euro 875,000.