Wednesday October 31, 2012 : BETABLE SNAGS THREE NEW SOCIAL GAMING LICENSEES
Social-gaming companies to use platform for expansion into real-money gambling in competition with Zynga
The London, UK-based online gambling start-up Betable was in the news again Wednesday, reporting that it has secured deals for its software platform with three social gaming companies anxious to cover the online gambling for real money sector in competition with Zynga, which plans to start UK operations early next year..
Slingo Inc., a developer of virtual-wagering slots and bingo titles that attract 54 million monthly users worldwide, will use Betable’s U.K. gambling license and technology, along with Digital Chocolate Inc., started by Electronic Arts Inc. and Murka Ltd., the maker of Slots Journey, a statement from Betable announced.
Zynga and internet gambling group Bwin.Party Digital Entertainment partnered up just last week, initially with an entry into the UK online gambling market in mind.
On Wednesday a Betable spokesman said the company specialises in securing licensing and providing a flexible and versatile platform that is easily integrated with operator systems for quick implementation.
Slingo CEO Rich Roberts said that his company's goal would be to transition online players into gamblers of its content. “Betable gives us an opportunity to move a little bit quicker than we could on our own,” he noted.
Betable chief exec Chris Griffiths says online gamblers typically spend about $75 to $100 a month. Bearing in mind the massive numbers of social gamers, even a small percentage of these converting to real money gambling could deliver substantial revenues….but the field is becoming increasingly competitive.
That said, recent research from the NPD group suggests that there has been a decline of around 5 percent in US social game play, triggering attempts by the more alert companies to revive interest… and offering real money gambling and prizes may be a vehicle to help achieve this.
Betable presents a turnkey solution, handling the infrastructure, payment system, licenses, anti-fraud procedures and verification. Its platform suits desktop and mobile devices compatible with Android, iOS or Google technology.
Earlier this week Seattle gaming developer Big Fish Games announced a partnership with Betable to launch iPhone app. Big Fish Casino, with real-money betting in the UK.