2010 sponsorship may be extended further
Online gambling website, a member of the Betclic-Everest group, has inked a sponsorship deal with German Toyota Handball Bundesliga (HBL) team Rhein-Neckar Löwen for the remainder of the 2010 season.
The agreement includes a provision to extend the partnership in 2011, and will position the Bet-At-Home identity on team jersey for its games in the HBL and Velux EHF Champions League. In addition, Bet-At-Home will be given advertising space on the court and on perimeter LED advertising boards at the SAP Arena, where Rhein-Neckar Löwen play their home games.
Bet-At-Home's spokesman Claus Retschitzegger described the Rhein-Neckar Löwen (Lions) as a friendly, young, dynamic team – qualities with which his company positively identifies.  "The cooperation is also aligned very well with our existing sponsorships and will support all the future promotional activities of our company in Germany," he added.
Rhein-Neckar Löwen managing director Thorsten Storm said that Bet-At-Home had the same ambitious future goals as the team.
Bet-At-Home sponsors two other HBL teams, and is premium partner in sponsoring the Velux EHF Champions League.