Tapping in to emerging markets and rising popularity of the sport
Online betting exchange Betfair is getting firmly behind Snooker with its latest sponsorship covering the World Snooker European Tour.
A series of six events running over the next few months, the European Tour will be known as the Betfair European Tour with each event broadcast on Eurosport.
World Snooker Chairman Barry Hearn said: “We are delighted to bring in Betfair as the sponsor of the European Tour. Just like us, they are targeting emerging markets in many areas of Europe, and this tour will provide tremendous exposure for their brand."
Matt Robinson, International Director at Betfair, said: “We are delighted to add World Snooker’s new European Tour to our sponsorship portfolio. The tour visits some key European markets so it’s a great way to raise awareness for our brand. We’re excited to support a game which attracts fans both old and new.”