Monday August 19,2013 :  NEW AD CAMPAIGN LAUNCH FOR BETFAIR
 
Increased marketing investment in UK
 
A new Betfair Sportsbook-focused ad campaign has launched promoting Betfair's Cash Out product which allows punters to cash out bets when in a winning position before an event ends.
 
The campaign created by WCRS includes extensive television advertising and promotional space across digital platforms.
 
According to Campaign Brief, a new commercial deal with Sky Sports, a season-long partnership with talkSPORT as Premier League betting partner, an increased social network push and the new campaign form the core of Betfair's increased UK marketing investment.
 
Mark Ody, Betfair brand director said: "This is a flagship launch for Betfair at a key time in the sporting calendar. Betfair will continue to innovate around live sports throughout the season and the marketing and communications potential around this is very exciting."