Monday June 16,2014 : BETFAIR AND LIVE NATION NEW JERSEY SPONSORSHIP
Novel sponsorship approach
Betfair's New Jersey interests under the BetfairCasino brand has become the official and exclusive online gaming partner of the Live Nation New Jersey division of entertainment business Live Nation Entertainment.
Under the terms of the agreement, BetfairCasino.com will become a partner of the PNC Bank Arts Center and Susquehanna Bank Center, as well as several venues in Asbury Park.
New customers of BetfairCasino.com will earn Live Nation Concert Cash or Ticketmaster Ticket Cash vouchers after making their first deposit. Vouchers can be used to purchase tickets for concerts at the venues at a cheaper price.
Players will also have the opportunity to win BetfairCasino.com credit, as well as money-off concert tickets at the venues.
Don Ryan, senior vice-president of gaming at Betfair US and general manager of BetfairCasino.com, said: “We are excited to be able to work with venues like PNC Bank Arts Center and Susquehanna Bank Center on this great program to introduce thrill-seeking music fans in New Jersey to BetfairCasino.com with a unique and engaging experience both online and onsite.
“The rush of seeing your favorite artist or band live is something we find very synergistic to the rush of playing your favorite casino games online – anytime and anywhere in New Jersey.”
InfoPowa readers will recall the recent appointment of Kip Levin as chief executive officer of Betfair's U.S. interests. Levin is a former senior executive of Live Nation and TicketMaster.