Wednesday January 30,2013 : BETFRED SIGNS FANTASY FOOTBALL DEAL
Augments fantasy sports selection with football pool betting from third party supplier
Betfred, UK bookmaker and owner of The Tote, has entered into an agreement with TotelFootball to enable it to offer pool betting on fantasy football for Totepool.com customers.
The fantasy football product allows players to select their dream team from a number of leagues that include Premier League, La Liga, Budesliga, Serie A and the Champions League.
The tie-up is a boon for TotelFootball and its customers as the addition of Totepool will drive liquidity enabling betting propositions with higher returns, while Totepool will benefit from the expansion of its pool betting products.
Eddie Bennett, head of Totepool.com, said: “Given the popularity of fantasy football we view TotelFootball’s fantasy football solution as a logical fit for our ever-expanding Fantasy Pools proposition.“
TotelFootball and PERFORM's Goal.com entered into a similar partnership towards the end of last year.