Monday June 11, 2012 : MOBILE GAMBLING TV AD CAMPAIGN LAUNCHED BY BETFRED
Campaign timed to peak during Euro 2012 football action
Online bookmaking company Betfred.com has launched a television advertising campaign to promote their mobile games product, peaking over the Euro 2012 football championships in Ukraine with promos aimed at sports fans.
Betfred's mobile package includes mobile slots and table games including Roulette, Blackjack, Cleopatra, Monopoly and Rainbow Riches.
Managing director Chris Sheffield, says: "Euro 2012 is going to be massive for betting on mobile so we wanted to get across to punters that they can also play their favourite games on their mobile."
The advert will be broadcast on BSkyB including Sky Sports, ITV and Channel 5.
Sheffield added, "It's the first time England have ever been 15/1 at a major tournament but let's hope we can go all the way."
Full details of the mobile games and Euro 2012 offer can be found at http://www.betfred.com/playfred
The advert was created by Editz Design with post production in Manchester – see it here: http://www.youtube.com/watch?v=tAEMp2rQRzI&feature=youtu.be