Monday July 14,2014 : BETFRED CHANGES ADVERTISING AGENCY
 
Brothers and Sisters wins GBP 5 million account in a competitive pitch.
 
The marketing publication Campagn Live reports that the GBP 5 million Betfred advertising account has been won by the Brothers and Sisters agency after a competitive pitch involving the previous account holder, BJL.
 
Betfred and Brothers and Sisters will start working together immediately to produce a multi-channel national advertising campaign which will launch later this year in time for the Barclays Premier League football season, which starts in August, a Betfred spokesman said.
 
Brothers and Sisters has been asked to build the brand, integrate Betfred’s websites with its stores and broaden gambling’s appeal in an increasingly competitive marketplace.