03/30/2012 :  BETFRED MOBILE LOTTERY PRODUCT
 
More emphasis on mobile channel
 
Bookmaker Betfred has launched a new lottery service this week through its mobile platform.
 
Featuring nine unique Lottery coupons, including the Irish Lotto and 49's draws, Betfred's no-download-required Mobile Lottery product also provides a results service that allows players to check on results of any draw at the touch of a button.
 
Chris Sheffield, managing director of Betfred.com said: "By the end of this year, 50 percent of all bets placed online will be via mobile and we wanted to develop a lottery product which is both quick to access and easy to use."