Betfred has launched a new lottery service

More emphasis on mobile channel
Bookmaker Betfred has launched a new lottery service this week through its mobile platform.
Featuring nine unique Lottery coupons, including the Irish Lotto and 49's draws, Betfred's no-download-required Mobile Lottery product also provides a results service that allows players to check on results of any draw at the touch of a button.
Chris Sheffield, managing director of said: "By the end of this year, 50 percent of all bets placed online will be via mobile and we wanted to develop a lottery product which is both quick to access and easy to use."