Written On 4/12/12 By staff writer Jennifer Jearu :

Bet anywhere, whatever you’re doing…
UK bookmaker Betfred will promote its mobile betting service in a new TV ad launching on Sky Sports 1 tonight (Monday) during the build up to the Liverpool versus Manchester City live clash. 
Manchester design and post-production company Editz has again been commissioned by Betfred to produce its latest mobile advertisement.
Rob Pickard, Creative Director, Editz commented: "We came up with the concept of using a point of view style to show that you can have a bet absolutely anywhere, whatever you are doing. To create the effect we used a 5D camera mounted on a helmet. It was a pleasure to work with Betfred again and I insisted that their boss Fred Done appeared in the advert."
John Haddock, managing director of Betfred, commented: "Our mobile product is a fantastic innovation for our punters and I am absolutely delighted with the advert. You can put on your football and horse-racing bets but the best innovation is betting in play. You can now have a punt while watching the match in the pub or actually at the game. And as always it's Betfred's competitive prices."