BETFRED LAUNCH VOICE BET APP FOR EURO 2016
Innovation will provide real point of difference, Betfred chief says.
Betfred will released an innovative in-house developed iOS and android app which will allow customers to place their bets using voice recognition technology.
The launch of the Betfred Voice Bet APP this coming weekend will be supported by a new advertising campaign across the Betfred TV, social media and video on demand channels starring former England football player and manager Stuart Pearce.
John Haddock, chief executive officer of Betfred said the APP had been specifically designed for the Euro 2016 tournament to provide a real point of difference with its in-house development team working hard to understand potential customers, even ensuring the Voice Bet APP recognises betting jargon.
Check out Betfreds new ad supporting the launch of the APP here: https://youtu.be/KZU3jL61Qto