Friday June 8, 2012 : BETGENIUS EXTENDS BETFAIR RELATIONSHIP (Update)
 
Live video advertising extends existing sports management partnership
 
Online betting exchange Betfair has extended its recently cemented sports management relationship with Betgenius' Connextra with the provision of live video advertising.
 
Betgenius in turn has partnered with PERFORM’s Watch & Bet service to display the video footage in adverts showing "near live" highlights from PERFORM's live streamed events.
 
Images are combined with live odds data, creating adverts for in-play betting, which the company says dramatically increases the number of new depositing customers while maximising turnover for high margin in-play markets.
 
Dave Watkins, Head of Connextra Sales at Betgenius, said: “We are extremely pleased to be launching these video adverts with Betfair who were pioneers in offering in-play betting. This new technology demonstrates Betgenius’ recognition of the constantly evolving industry and the requirements consistently needed to match it; in this case providing cutting edge ad formats.”