Wednesday October 7,2015 : BETGENIUS ATTRACTS FRESH INVESTORS (Update)
 
As it undergoes restructure.
 
On the back of an announcement to rebrand and restructure, BetGenius’ new parent company Genius Sports Group (GSG) has closed a debt partnership with Three Hills Capital Partners (THCP).
 
 The private equity firm will invest GBP 10 million through a combination of debt and equity to enable GSG room to diversify its product range, expand into new territories and finance strategic acquisitions.
 
“The future continues to look positive for the Group and we have aligned our objectives to match anticipated movements in both the sports and betting industry sectors,” said Mark Locke, chief executive officer of Genius Sports Group. “The investment from Three Hills Capital Partners allows us to meet our goals much faster than would otherwise have been possible.”