Saturday September 29,2012  :  BETONLINE IMPLEMENTS NEW LIVE BETTING SOFTWARE
 
European live betting software offers better service, says online sportsbook exec
 
The Panama City-based and US-friendly online sportsbook operator BetOnline has announced that it has introduced new and improved live betting software from an unidentified European supplier.
 
Also known as "in-game betting" and "in-running", live betting allows the bettor to place wagers on the game as the action happens. In other words, the odds change on the fly every pitch, down and basket. Live betting is popular with bettors looking to hedge their pregame bets or lock-in a guaranteed winner. And it's just as popular for bettors looking to maximise their adrenaline rush by placing bets throughout the game.
 
BetOnline.ag was one of the first sportsbooks to offer live betting nearly two years ago and while that addition was a big hit, the upgraded software is now a home run, claims company exec Dave Mason, who says the new addition is the best live betting software on the market and BetOnline.ag's customers will get to enjoy it with a large variety of sporting events.
 
"A major  reason why live betting is nowhere near as popular in the states as it is in Europe, is due to the fact that the software most Euro sportsbooks utilize is far superior to the software US facing books use," Mason opines.
 
"Because of this, Euro books can keep their lines open longer and have a much larger offering."
 
Using the new live software, BetOnline's traders will be able to leave their odds open much longer throughout the game. Whereas most US facing books keep their odds open only during timeouts and in between innings, the team at BetOnline is committed to keeping their constantly changing odds open as the action plays out on the field.
 
"Over the next few days alone, our players will have access to ten NFL games, nine college football games, three days of Ryder Cup action, plenty of soccer matches, a couple UFC fights, the WNBA playoffs and even a Cricket match," Mason promises. "And they'll also be able to bet Live in-game props on many of these games as well."