Tuesday October 22,2013 : BETSSON LAUNCHES NATIVE APP INTO NORDIC MARKET
One of first to market with real-money gambling Native app
Betsson.com is one of the first to market with a Native app offering real-money gambling to the Nordic market.
Native gambling apps, developed in Apple's programming language, have previously been shutout by Apple, but a policy change now allows companies with licenses in the markets they operate in to offer the platform.
Betsson.com's app includes a mobile Sportsbook and Casino which will open up new marketing opportunities for the company such as push notifications.
The app is available in the App Store for iPhone and will soon be available for Android. Native apps for additional Betsson brands are expected to launch in the near future.
"The new app enables our operating subsidiary to regain the leading position within mobile development. We see that gambling via smartphones is growing rapidly and we are confident that Native apps are the form that the customers will choose in the future. Therefore, our subsidiary puts a lot of effort into this kind of development," said Magnus Silfverberg, chief executive officer of Betsson AB.