Brand awareness and growth in customer base
Australian family-owned bookmaker Betstar has appointed Whybin\TBWA Melbourne as its creative agency following a pitch at the end of last year.
The brief includes a creative strategy designed towards growing the bookmaker's member base as well as increasing awareness of the brand.  The first campaign to market will be seen within the first quarter of 2012.
Mark Watkin managing director of Whybin\TBWA Melbourne said: "We're delighted to be working with the team at Betstar. There's a real desire for success and the chemistry across the team has been great from the start. We're looking forward to helping Betstar grow and develop their brand."
Alan Eskander managing director of Betstar added: "In the highly competitive wagering market it's important to have an innovative and passionate creative partner, I feel we have found this with Whybin."