TWO NEW BETTORLOGIC PRODUCTS LAUNCHED

Written On  3/31/11 By Jennifer Jearu :

Nextbet and Multibet are the latest additions
 
Bettorlogic, creator of bet stimulation technologies, has added two further products, Nextbet and Multibet, to its white-label portfolio.  
 
Nextbet is a CRM product which combines performance data, customer data and details of a player's last bet, to offer additional bet propositions based on that selection. It is activated by matching the selection just chosen with other teams/players showing similar performance characteristics and presented alongside the bet confirmation. It can work in both pre-event and in-play markets.
 
Multibet makes making multiple betting easier and more intelligent, by arranging potential selections based on records against relevant opposition types. The multiples are organised by market, including in-play, all of which can be simply navigated between. Bettors can also create bespoke selections using their chosen preferences from each market.
 
The  products will be made available alongside Bettorlogic’s existing bet stimulation technologies, which include Livelogic, the successful in-play stimulation product currently licensed to, among others, Victor Chandler, Paddy Power, Ladbrokes and Pinnacle Sports.
 
Mike Falconer, Bettorlogic CEO, comments: “Nextbet and Multibet are direct responses to different commercial challenges fed back to us by our customers. As such, we’re confident they can evolve bettor behaviour in a way that’s good for sportsbooks, good for media-owners and good for bettors themselves. Nextbet is Amazon-like in the way it uses data to offer additional  bets to the one just made and Multibet will do a lot to address the issue of in-play margins. They’re worthy additions to our portfolio and we have very high hopes for them.”