New facility will initially be made available to UK sports betting punters.
Gibraltar-licensed online casino and sportsbook operator BetVictor has launched a new Cash Out facility which has been developed in-house by the company's technology team.
Cash Out will initially be made available to UK customers across all channels for pre-match and in-play betting in five of the company’s most popular football markets – Win-Draw-Win, Correct Score, Both Teams to Score (BTTS), Win & BTTS markets and over/under goals.
Later its availability will be expanded to non-UK markets, both established and new, and a wider selection of sports will be offered.
Head of sportsbook at BetVictor, Eoin Ryan, said Thursday: “The introduction of Cash Out to the Sportsbook is a major milestone in terms of our development. It’s a crucial product that the modern day bettor expects to have access to, and we know that it will help us continue the sustained growth and progress we have seen, especially in our football business, over the past few years.
“Over the coming months we will continue to refine the initial launch product and will quickly look to extend its scope to more sports and markets, as well as to innovate with new functionality.”
BetVictor has been relatively slow to introduce Cash Out, which was first deployed by Betfair in early 2011, and is already a feature of sports betting operations at major companies like bet365, Betfair and Ladbrokes.