Saturday June 15,2013 : BIG BROTHER TV SPONSORSHIP FOR INTERACTIVE GAMBLING FIRM
NetPlayTV will use the sponsorship to promote its Supercasino brand.
The British interactive television gambling company NetPlayTV launched its latest sponsorship this week – an agreement with the Channel Five producers of the Big Brother reality television program, which the company will use to strengthen the brand of subsidiary Supercasino.
The show will be aired every night for 11 weeks and SuperCasino.com branded bumpers will be shown from 9pm onwards on all coverage including all Big Brother and the Big Brother support programming, online and video on demand.
Charles Butler, CEO of NetPlayTV, said:
"Television airtime continues to be a very effective new customer recruitment tool for NetPlayTV and therefore we have sought to increase this exposure though the sponsorship of Big Brother 2013. We believe that this high profile sponsorship will allow SuperCasino.com significantly increased brand awareness and new customer reach."