UNIBET TAKES ON PLAYTECH FOR ONLINE BINGO

Posted 12.15.10 : Multi-year bingo licensing agreement
 
Software developer, Playtech has signed an exclusive multi-year bingo licensing agreement for its online bingo solution through Virtue Fusion Alderney with online gaming operator Unibet.
 
Unibet will utilise the multi-currency, multi-language platform to grow its pan-European bingo business.
 
Under the terms of the agreement, MariaBingo.com and Bingo.com, both among the largest online bingo communities in the European market, will also switch to Playtech's Virtue Fusion network together with Unibet's other white label sites. 
 
Mor Weizer, Playtech, Chief Executive, said: "This is undoubtedly one of the most significant B2B bingo deals over the past few years. The deal reinforces the strength of Playtech's bingo product and its ability to compete in the European market."
 
Henrik Tjärnström, Unibet, CEO, commented: "We're happy that Virtue Fusion have delivered a strong bingo client – designed by Unibet's own in house UX team – which allows Unibet to gain the benefits of being on a network whilst retaining the unique offer in the market which is central to our strategy."