Tuesday October 4, 2011 : Continued growth at burgeoning outsource pricing service
 
Sporting Solutions, the B2B in-play trading and pricing division of the Sporting Index Group, has announced that Blue Square and 888sport are the latest sportsbook brands to join its fast-growing service.
 
Both Blue Square and 888sport will be taking in-play prices across a number of sports, including American football, baseball, basketball, ice hockey, rugby union and tennis.
 
Sporting Solutions boasts a wide range of partner operators that includes William Hill, ToteSport, Skybet, Centrebet and Party Gaming.
 
Vincent Leonard, sportsbook product manager of Blue Square, said: “In play betting has been a huge growth area for Blue Square over the past couple of years and the thirst shown by our customers shows no sign of abating. We chose to partner with Sporting Solutions to fill a gap in our in-play schedule because their trading models, technology and professionalism was a perfect complement to the service we already offer our customers both online and on our mobile products.”
 
Richard Jerman, head of 888sport, said: “In-play betting is 888sport’s biggest growth area and partnering with Sporting Solutions will enable us to leverage this even further. Offering our customers more in-play markets is also key to our mobile betting strategy. This association with Sporting Solutions enables us to offer even more UK and International in-play markets both online, and to our ever growing number of mobile customers.”