Friday January 16,2015 : BLUFF MAGAZINE GOING ALL DIGITAL
 
Poker publication's decision to end print version in February is a sign of the times.
 
Launched in 2004 by well-known online gambling industry personalities, the print version of Bluff Magazine has been a mainstay in industry media but will shut down next (February) month.
 
The publication was acquired by US racing group Churchill Downs two years ago but a combination of a lack-lustre US  and international poker market and changes in the way industry people consume their news has resulted in a decision to focus on the digital channel, using the company's online and mobile facilities.
 
Bluff has assured subscribers that they will be refunded on a pro-rata basis.