Friday June 1, 2012 : AYR UNITED AND BODOG EXTEND SPONSORSHIP (Update)
 
Win some, lose some…
 
Online gambling brand Bodog has renewed its Scottish Football Club shirt-sponsorship deal with Ayr United for a second season.
 
Last month, the company stepped away from its shirt sponsorship deal with UK Football Club West Bromwich Albion, making way for the Club to take advantage of a more lucrative deal with property firm Zoopla.
 
Hugh Cameron, commercial director at Ayr United, added: “Its great that Calvin and the Bodog brand will be coming back for more of the Ayr United roller-coaster and with a new manager on-board I hope we can go back up to Division One next season.
 
“Bodog’s ability to promote the club on a global level saw us attract record shirt sales last season including our first shipments to Asia which is just what this club needs and I’ve no doubt it will be similar next season. In the meantime I look forward to the madness that is the Bodog kit launch later in the summer.”