04/03/2012 : TOP TV SHOW THE THEME FOR NEW NEOGAMES INSTANT WIN OFFERING
 
Soap show The Bold and the Beautiful licensed by software provider
 
The online scratch card and instant win games developer Neogames has secured licensing from the award-winning television soapy The Bold and the Beautiful to use the theme in its instant win products, using the identities of characters in the show.
 
The license comes shortly after the show’s 25th anniversary, and Neogames will feature images of the main cast in an offering that gives players the chance to win up to $200,000 by matching two identical images.
 
One lucky player will also be flown to Los Angeles to visit the set as part of the launch promo on the new game.
 
“If we were going to create a game for fans of the most watched soap in the world, it made sense to team up with NeoGames, the pioneer and leader of the instant win gaming market,” said Anthony Ferrari, Vice President of International Operations at BBL Distribution, Inc., the show's distributors.
 
Neogames md, Shay Bar-Joseph, revealed that plans are underway associate the company with more major worldwide brands in order to bring players a whole new experience in online instant win games.