Wednesday, May 2,2012 : GERMAN ONLINE SPORTS BETTING OPERATOR IN DORTMUND FC SPONSORSHIP DEAL
Online and land cooperation provisions in agreement
Bundesliga football club Borussia Dortmund has signed up with German sports betting operator Oddset Deutschland Sportwetten GmbH in a long term sponsorship deal that includes both online and land marketing and publicity provisions.
Starting with the new season, Oddset advertising will appear inside Dortmund’s 80,000-seat Westfalenstadion, and the partners will collaborate on new-media initiatives.
Erwin Horak, chairman of Oddset, said that the partnership in the field of new media would creat substantial added value to both partners in anticipation of a more liberal German online gambling market.