03/02/2012 : RESTRUCTURE FOR BOYLESPORTS WILL SEE MORE FOCUS ON THE INTERNET
 
Radical changes in motion at Irish bookie group
 
Reports that land and online bookmaker Boylesports has announced a radical restructure of its business that will see it focusing mainly on Internet gambling operations in the future.
 
John Boyle, founder and group CEO said he plans to separate his group's 176 retail outlets in Ireland from its online operations, creating a new division to try to improve the business internationally.
 
Boyle named the company's head of online operations, Keith O’Loughlin, as chief executive of new division, dubbed Boylesports Online, charging him with the development of the online betting and gaming sites across mobile and other digital platforms, introducing new products and building Boyle’s online Poker brand BoylePoker.com.
 
The Asian market is likely to be targeted through the new plans for the company, while O’Loughlin will also be tasked with introducing new products and developing sub-brands such as Boylepoker.com and Boylecasino.com.
 
“This new restructure indicates a significant investment in its digital channels and will fuel the future growth and direction of the business,” Boyle noted.
 
“Now is the right time for us to restructure to ensure that both the retail and online side of the business continue to grow. Our loyal shop customers in Ireland are very important to us, but we also need to consider our customers, and potential customers, in markets further afield. We feel we can best cater to all by taking this action now,” he added.
 
Boyle will continue to manage the overall business of the group.