Tuesday February 03,2015 : MICROGAMING IN BRIDESMAIDS LICENSING AGREEMENT
New Bridesmaids title set for launch August 2015
Universal Pictures’ 2011 romantic comedy Bridesmaids is the latest movie to be featured in an online gaming slot.
The deal between Microgaming and Universal Partnerships & Licensing covers the development and distribution of a five-reel, multi-level bonus game titled “Bridesmaids” on both browser and mobile platforms featuring the movie’s main characters along with humourous clips.
“Bridesmaids is a comedy classic! The storyline, characters and genuinely hilarious stand-out scenes combine to make it one of the most successful comedy films of all time,” commented Roger Raatgever, chief executive officer of Microgaming.
“Furthermore, the brand adds a completely new dimension to our branded game portfolio – we’re excited for its launch later in the year.”