Bruce Betting in deal with


Retailer now a multi-channel proposition.

Irish bookmaker Bruce Betting has agreed a deal with platform provider FSB Technology (FSB) for the supply of a new online sports betting platform.

A bespoke web and mobile service has been developed by FSB for the independent retail bookmaker which will include FSB’s casino platform offering table games and video slots from the likes of Microgaming and Realistic Games.

On the sports betting front, both pre-match and in-play betting will be on offer along with FSB’s horse racing product.

"Were very pleased to work with Bruce Betting, our managed solution will enable them to refine their online offer, whilst maintaining the customer-friendly approach that has made them popular,” said Business Development Director for FSB, Richard Thorp