Friday, May 11, 2012 : BUZZ SPORTS IN-PLAY BETTING DEAL WITH BOYLESPORTS
 
Major partner for gaming start up
 
Leeds-based gaming start up Buzz Sports will partner with Irish bookmaker Boylesports to provide its flagship online in-play betting product ZonePlay through the sports betting website Boylesports.com
 
The offering that enables UK and Irish punters the ability to bet on "what happens next", will provide a complimentary product to existing in-play betting markets offered by Boylesports.
 
ZonePlay covers English Premier League soccer, tennis and cricket with baseball, NFL and basketball expected to launch within the year.
 
Buzz Sports’ chief commercial officer, Ian Williams, said “It is an exciting time to be working with Boylesports, as they grow the online arm of their business strategically and expand into overseas markets. Adding ZonePlay to their existing in-play portfolio will bring an extra dimension to BoyleSports.com to really engage and retain players online.”
 
Keith O’Loughlin, chief executive of Boylesports Online, added: “ We are excited about the increase this will bring to our growing in play business. ZonePlay is at the forefront of in-play innovation and we are delighted to be working with them. ”
 
Buzz Sports recently signed its ZonePlay product to InPlay Matrix where it will be offered in Asian online markets