Some innovative marketing by the Cake Poker Network
 
Cake Poker is putting its Gold Card awards to extended use with the introduction of an innovative exchange programme for network players.
 
Gold Cards, which have been a part of the Cake Network since its inception over four years ago, are collectible rewards that are randomly distributed to players seated at all real money ring games. These cards are awarded faster at higher stakes games and, although the type of Gold Card awarded is random, the odds of receiving each card varies based on its value.
 
Gold Cards can be used for entry to high-value tournaments and now can be sold for cash at The Exchange. The Exchange allows players to sell their Gold Card collections or purchase other players’ Gold Cards to gain entry into special tournaments.

Like any collectible, older Cards are rarer and thus offer higher value in tournaments. Naturally, they will then command a higher price on The Exchange. Before buying or selling his Gold Cards, a player can visit The Exchange as an observer to get a feel for how the process works.
 
The Exchange gives all players access to Gold Cards whether they want to use them for Gold Card buy-in Tournaments or as an investment. It also lets players who are not interested in playing tournaments put them up for sale and turn them into cash. Already over 66,000 Gold Cards have been sold on The Exchange since its launch just one week ago.
 
http://cakepoker.com/en/Rewards/GoldCards/exchange.aspx