Tuesday January 22, 2013 : CAMS BRINGS LOCAID INTO ULTIMATE GAMING DEAL
Geo-location experts get a foot in the Nevada online poker door
Los Angeles-based CAMS LLC (Central Account Management Systems) has wasted little time since its announcement earlier this month that it was to supply a range of compliance, identification and geo-location services to Fertitta Interactive's Nevada licensed Ultimate Gaming company.
Mid-January Ultimate announced that it had engaged CAMS, which qualified for a Nevada online poker supplier's licence in November last year, to provide its Intelligence Suite services covering Ultimate Gaming's new online poker brand, Ultimate Poker, with IP Geo-Location services, Mobile Geo-Location, Device Intelligence, Player Age Verification, payment connectivity and chargeback representation through a single integration to its centralised platform.
This week CAMS announced that the services of Locaid, a geo-location specialist, had been contracted in and would be part of the CAMS suite of services.
Chris Derossi, CTO of Ultimate Gaming, said of the CAMS deal: "By working with CAMS we are able to reduce our internal programming costs, centralise many of our daily operating functions and at the same time reduce nearly 30 percent of our upfront and ongoing monthly costs from the same vendors we intended to work with."
CAMS is a comparatively recent arrival on the online gambling scene, being an offshoot of the more generally targeted hazard managing and electronic disbursement company Verifi in Los Angeles. CEO Matthew Katz says the company's goal is to provide services that process the players’ information in terms of location, age and supervision and also administer internet player accounts.
San Francisco-based Locaid claims that it is the world’s largest Location-as-a-Service company, operating a location privacy platform that allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer location services and opt-in mobile marketing.
The company's client list includes major financial institutions, mobile marketers, M2M platforms and mobile service providers.