New site joins Costa Bingo and Sing Bingo.
888.com's b2b division, Dragonfish, has announced the launch of City Bingo.com, the third standalone network on the Dragonfish bingo software platform to be launched with Mandalay Media, following the successful launches of Costa Bingo and Sing Bingo in June 2009 and July 2010 respectively.
Dragonfish will provide comprehensive bingo software, back office integration, 24/7 customer support and ePayments. Mandalay Media will operate the brand and run CRM and marketing.
A company spokesman said that Dragonfish will also provide a broad selection of Quickplay instant format games including slots, table games, virtual sport, Hi Lo and scratch cards.
City Bingo will be the third Mandalay Media site to offer Free Bingo 24/7, and will also feature Mandalay's latest custom innovation – slots tournaments – which was introduced in October last year and has proved to be popular on sister site Costa Bingo.
David Zerah, managing director of Dragonfish, said that his company has forged a strong and successful partnership with Mandalay Media. "We are delighted to further this partnership with the launch of City Bingo, and look forward to working with them to help the site reach the levels of success achieved by the two previous networks,” he said.
"The players are enjoying our existing rooms Costa and Sing and we are pleased with our significant growth in the space in the last 18 months," said Mandalay Media co-founder Richard Skelhorn.
"The initial response to the launch has been excellent and has helped, along with the heavy investment in Costa Bingo, to increase our total number of players online during peak hours to almost 4 000. That makes us second only to Cashcade’s (Foxy) network in terms of traffic on the Dragonfish platform.
"We are very ambitious and hope over the next 12 months to challenge for the number one position on both traffic and revenue levels."