CODERE RENEWS BETGENIUS CONTRACT

03/07/2012 : CODERE RENEWS BETGENIUS CONTRACT (Update)
 
Two more years….
 
The Spanish betting group Codere has signed up for another two years with Betgenius, the UK provider of data-driven software and marketing solutions for sports betting.
 
The renewal represents an endorsement for the software, which Codere has been using for the past two years, using the sophisticated tool to automate both pre-match and in-play betting from event creation through to pricing and resulting.
 
Peter Lucas, head of sportsbook at Codere, added: “Betgenius’ range of trading products has enabled Codere to consolidate its market-leading position in Spain without having to hire dozens of new traders.”