Tuesday August 4,2015 : SPORTS SPONSORSHIPS ABOUND
Coral and FanDuel sign latest.
Following a flurry of English Premier League football sponsorships in anticipation of the upcoming 2015-16 season, Coral is the latest to sign as official betting partner and Barclay Stand sponsor for Norwich City Football Club (NCFC) in what has been described as a “substantial and historic” deal.
Under the terms of the deal Barclay Stand season ticket holders will receive sign up incentives and new customer deals along with exclusive NCFC promotional odds each match day.
New in-stadia betting points throughout the grounds will be installed and NCFC sign ups on coral.co.uk will financially benefit the club.
The historic Barclay Stand will be known as the Barclay Stand sponsored by Coral and will be branded on both the back and front by the end of this month.
NCFC chief executive David McNally commenting on the deal said: "This is a major partnership for the Club as we re-enter the Premier League stage. We're absolutely delighted to welcome Coral on board as our official betting partner and the first-ever sponsors of the Barclay Stand”.
In related news, FanDuel signed a new multi-year deal with the Charlotte Hornets, the first fantasy sports partnership for the North American NBA team.
“We are thrilled to have our first partnership in this category be with FanDuel, the premier one-day fantasy sports site,” said Hornets president & chief operating officer, Fred Whitfield. “We are pleased that this multi-faceted partnership provides our fans with the opportunity to win unique Hornets experiences by participating in FanDuel games.”