12/01/2012 : ONLINE GAMBLING AND FOOTBALL SPONSORSHIPS
Coral and Codere extending their reach
UK-based betting firm Coral will serve as the exclusive sponsor for ESPN's televised coverage of key European football leagues beginning December 2012.
Sponsorship of the league match coverage which includes Italy’s Seri A, Germany’s Bundesliga, Netherlands’ Eredivisie and France’s Ligue 1 will cover multi-platform disciplines along with TV and online video which will be branded as "Euro Goals with Coral" at ESPNFC.com and ESPN.co.uk.
TV coverage will see Coral advertised on pre- and end-break TV bumpers on ESPN’s live and preview/review shows surrounding these league matches.
Jehan Shah, associate director advertising sales at ESPN EMEA said: “This agreement reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate football fans across multiple screens. Our multi-platform coverage of Europe’s top football leagues is a popular part of the ESPN offering to fans and brands.”
In related news, Codere has entered into its second football jersey sponsorship in under a month announcing a one-year deal with Alicante-based second division football club Hercules C.F.